The hidden side of politics

Hasbro stands to make millions from Marvel’s Phase 4 slate

Reported by CNBC: 

Marvel 80th Anniversary Exclusive 6-Inch-Scale Hulk Figure from Hasbro.

Hasbro

High demand for “Avengers: Endgame” toys helped Hasbro cruise above earnings estimates in the second quarter, and sent its stock up nearly 9%. 

The toymaker has held the master license for Marvel for over a decade, creating products based on the company’s comic book characters and as tie-ins for Disney’s slate of superhero films. And, if Marvel’s upcoming slate is any indication, Hasbro stands to make even more money in the coming years.

Currently, Hasbro’s deal with Disney for the rights to produce Marvel and Star Wars toys will expire at the end of 2020, but the toy company has every intention of renewing both of those deals for years to come, Hasbro told CNBC.

And it’s no surprise. Marvel and Star Wars are two of the top five best-selling toy properties in the world, according to NPD data.

“Quite frankly you’d expect this contract to be renewed because of the long-standing relationship [between the two companies] and the success of the Marvel line,” said Jim Silver, CEO of TTPM, an online toy review site. “In terms of gross sales, it’s a billion-dollar property for Hasbro.”

The toy company has had success turning the characters from Marvel’s films into highly sought after action figures. Hasbro has a core line of figures just for the theatrical releases, but also has “Legends” collector series for the truly passionate fans as well as a line of child-friendly toys as part of its Playskool line.

“Hasbro has done a good job expanding the line for all different ages and demographics,” Silver said.

As it stands, Hasbro will be the toy master for “Black Widow,” “Eternals” and any tie-ins to the Disney+ show “The Falcon and the Winter Soldier.”

Should Hasbro secure an extension to its licensing deal with Disney, it would have access to create toys for “Shang-Chi and the Legend of the Ten Rings,” “WandaVision,” “Loki,” “Doctor Strange and the Multiverse of Madness,” “Hawkeye,” “Thor: Love and Thunder,” as well as a number of other films and shows that have yet to be given release dates.

Marvel head Kevin Feige teased sequels for Black Panther and Captain Marvel as well as a third installment of the Guardians of the Galaxy. Not to mention, Marvel will be doing a “Blade” movie and, likely, a “Fantastic Four” film now that it has repurchased the rights to those characters through its acquisition of Fox.

With great franchises, comes great risk

Of course, any toys Hasbro makes for these films and TV shows are not guaranteed to sell. Richard Gottlieb, CEO of Global Toy Experts, noted that the content of the films and shows will have a huge impact on actual sales.

“[Sales are] really going to rest on how good the movie is,” he said. “There won’t be inherited value from a well-known brand.”

For example, “Justice League” had the makings of a lucrative toy line for rival toymaker Mattel. However, a lackluster movie with a forgettable villain meant toy sales were also flat.

Gottlieb noted that a number of the upcoming films feature characters that are new to the Marvel Cinematic Universe. While hardcore Marvel fans know who Shang-Chi and the Eternals are, for most of the population they are no-name superheros.

“This is a whole new batch of characters, so we don’t really know how the broader audience will embrace them,” he said.

However, that doesn’t mean their action figures won’t sell. Black Panther was a relatively obscure superhero to non-Marvel fans and, with the success of the film, sold well for Hasbro.

Regardless, “there’s going to be a passionate core who will buy these collector products,” Gottlieb said.

Source:CNBC

Share

31 Comments

  1. Skin Revitalising Reply

    Hello great website! Does running a blog such as
    this require a great deal of work? I’ve very little understanding of computer programming but I
    had been hoping to start my own blog soon. Anyway,
    if you have any recommendations or techniques
    for new blog owners please share. I know this is off topic nevertheless I simply wanted to
    ask. Thanks a lot!

  2. Leah Hunter Reply

    Hey I am so glad I found your weblog, I really found you by accident, while I was browsing on Aol for something else, Nonetheless I am here now and would just like to say thanks for a tremendous post and a all round interesting blog (I also love the theme/design), I don’t have time to read it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the fantastic work.

  3. Amy May Reply

    Something more important is that when you are evaluating a good internet electronics shop, look for web stores that are continuously updated, retaining up-to-date with the hottest products, the perfect deals, and also helpful information on products. This will make sure that you are doing business with a shop that stays ahead of the competition and offers you things to make intelligent, well-informed electronics buying. Thanks for the crucial tips I have really learned from your blog.

  4. Thomas Rampling Reply

    Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We grabbed a book from our local library but I think I learned more from this post. I’m very glad to see such great info being shared freely out there…

  5. Blake Metcalfe Reply

    I don’t even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

  6. Jack Slater Reply

    Another thing I’ve noticed is that for many people, poor credit is the reaction of circumstances past their control. One example is they may have already been saddled through an illness and as a consequence they have high bills for collections. It might be due to a work loss or perhaps the inability to go to work. Sometimes breakup can truly send the budget in the wrong direction. Thank you for sharing your notions on this weblog.

  7. esta Reply

    After looking into a few of the blog posts on your website, I seriously appreciate
    your technique of blogging. I saved as a favorite it to my bookmark site list and will be checking back soon. Please check out my website too and let me know
    how you feel.

  8. Ryan Clark Reply

    Thanks a bunch for sharing this with all of us you really know what you’re talking about! Bookmarked. Please also visit my web site =). We could have a link exchange agreement between us!

  9. sms marketing company Reply

    I like the valuable information you provide in your articles.
    I will bookmark your blog and check again here
    regularly. I’m quite certain I will learn a lot of new stuff right here!
    Best of luck for the next!

  10. נערות ליווי Reply

    First of all I would like to say terrific blog!
    I had a quick question which I’d like to ask if you don’t mind.
    I was curious to know how you center yourself and clear your thoughts before
    writing. I have had a hard time clearing my mind in getting my thoughts out.
    I do enjoy writing but it just seems like the first 10 to 15
    minutes are usually lost just trying to figure out how to
    begin. Any recommendations or hints? Appreciate it!

  11. לפרטים נוספים Reply

    Magnificent beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog site?
    The account helped me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast provided
    bright clear idea

  12. buy CBD oil for pain Reply

    After going over a few of the articles on your web page,
    I honestly appreciate your technique of blogging.
    I saved it to my bookmark website list and will be checking back in the near future.
    Please visit my website as well and let me know what you think.

  13. buy CBD oil for pain Reply

    I think that everything posted made a ton of sense.

    However, think about this, suppose you added a little content?

    I am not saying your content isn’t solid., however what if you added something to possibly grab a person’s attention? I mean Hasbro stands to make millions from Marvel's Phase 4 slate – National Hill is a little plain.
    You ought to glance at Yahoo’s front page and watch how they
    create post titles to get viewers to click. You might try adding a video or a pic or two to grab readers interested about what you’ve got to say.
    Just my opinion, it would make your posts a little livelier.

Leave a Reply

Your email address will not be published. Required fields are marked *

FOLLOW @ NATIONAL HILL