The hidden side of politics

People are turning away from Facebook to Whatsapp for their news, study says

Reported by CNBC: 

Facebook is being used less and less to find and share news while people are increasingly turning to alternative platforms like Whatsapp instead, according to a study.

research by Oxford University’s Reuters Institute found, with news consumption among younger groups falling 20 percent.

Average news consumption on Facebook globally has declined 6 percent since 2016 until now, while Whatsapp saw a 4 percent increase in that time period. Instagram and Snapchat news usage rose 3 percent and 2 percent respectively in two years.

Both Whatsapp and Instagram are owned by Facebook. Snap-owned Snapchat has been driving news content on its platform, with a redesign in February prioritizing publishers and content creators. The move was controversial with users, and a number of traders took flight after celebrity Kylie Jenner said that she no longer uses the app. Snap has since redesigned its redesign to give more prominence to friends’ content.

The Reuters Institute said that consumers were finding the private nature of messaging services like Whatsapp more appealing, and were more willing to share and engage in news content. It found that people felt uncomfortable about their growing networks of friends on Facebook and, as a consequence, were less disposed to use the platform for news.

Facebook has recently looked to change its approach to news on its platform, updating its News Feed in January to prioritize local news. Chief Executive Mark Zuckerberg said that month that the firm was looking to prioritize “meaningful social interactions” on its platform rather than “relevant content.” The company has also removed a feature that showed trending news and said earlier this month that it was testing breaking news notifications. It said it would also dedicate a portion of its on-demand video service to news content.

Polling organization YouGov surveyed more than 74,000 people across 37 markets to collect data for the Reuters Institute study. The data arrives at a trying time for Facebook, which has being trying to salvage its image following a data scandal that first emerged in March.

Reports earlier this year said that controversial political data analytics group Cambridge Analytica gained access to the data of 50 million Facebook users, escalating concerns over whether social media platforms were used to spread misinformation The Reuters Institute’s survey was conducted between January and February, before those initial reports surfaced.

Facebook has admitted that 87 million profiles may have been improperly shared with Cambridge Analytica — which filed for bankruptcy in the U.S. last month. Along with Google, Whatsapp and Instagram, Facebook has already been faced with a legal complaint alleging that it breached Europe’s new General Data Protection Regulation (GDPR). Under GDPR, which was implemented on May 25, companies must obtain explicit consent from customers in order to use their data.

Disclosure: CNBC parent NBCUniversal is an investor in Snap.

Source:CNBC

Share

23 Comments

  1. Sally Quinn Reply

    It is the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I desire to read more things about it!

  2. Yvonne Ball Reply

    Thank you for some other informative website. Where else could I get that type of information written in such an ideal method? I have a challenge that I am simply now running on, and I have been on the glance out for such information.

  3. Jack Watson Reply

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment. Is there any way you can remove me from that service? Appreciate it!

  4. Stewart Paige Reply

    Thanks for all your valuable hard work on this blog. Ellie takes pleasure in going through investigation and it’s really obvious why. Most people learn all relating to the lively way you render both useful and interesting tips through this website and invigorate contribution from other ones about this article then our own simple princess is actually understanding a great deal. Take advantage of the rest of the new year. You’re the one carrying out a fabulous job.

  5. Felicity Knox Reply

    In this great pattern of things you’ll secure an A+ just for effort and hard work. Exactly where you actually confused me personally was first in your details. As as the maxim goes, details make or break the argument.. And it could not be much more correct in this article. Having said that, allow me say to you precisely what did deliver the results. Your authoring is actually very powerful and this is possibly the reason why I am making the effort in order to comment. I do not make it a regular habit of doing that. Secondly, despite the fact that I can certainly see the jumps in reasoning you make, I am not really sure of exactly how you seem to connect your ideas that help to make the actual final result. For right now I will yield to your point but hope in the future you connect the facts better.

  6. Harry Parsons Reply

    Can I simply say what a aid to search out somebody who actually knows what theyre speaking about on the internet. You definitely know the best way to bring a problem to light and make it important. More people must read this and perceive this side of the story. I cant believe youre no more well-liked because you definitely have the gift.

  7. Alexandra Kerr Reply

    Oh my goodness! an incredible article dude. Thank you Nevertheless I’m experiencing concern with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting equivalent rss drawback? Anybody who knows kindly respond. Thnkx

  8. Penelope Sharp Reply

    Great post. I was checking continuously this blog and I’m impressed! Very useful information particularly the last part 🙂 I care for such information a lot. I was looking for this certain information for a very long time. Thank you and good luck.

  9. Nathan Martin Reply

    One more thing that I want to share at this place is that, whatsoever you are using free blogging service however if you donít update your webpage on on a regular basis basis then itís no more importance.

Leave a Reply

Your email address will not be published. Required fields are marked *

FOLLOW @ NATIONAL HILL