The hidden side of politics

Starbucks Is Dropping a Rainbow Cup Collection Just in Time For Pride

Reported by POPSUGAR:

Starbucks’s newest line of cups and tumblers might just be its most colorful collection to date. In the days leading up to Pride Month, the company partnered with artist, illustrator, and designer Tim Singleton to dream up a rainbow-inspired collection. The launch — which will be available starting May 30 — includes two 24-ounce cold cups with glittery peace signs, psychedelic swirls, and a prismacolor gradient. The collection also features a 16-ounce stainless-steel tumbler in a similar style and three additional Target-exclusive drinkware items that have not yet been revealed.

These exciting new items are part of the brand’s Artist Collaboration Program, which is a series that seeks to share artists’ stories via curated Starbucks merchandise. With Pride Month just around the corner, Starbucks emphasized its intention to become a more “inclusive, diverse, equitable, and accessible company,” stating in a press release that this new program is “one of the many ways the company demonstrates this commitment and lives its Mission.”

In addition to this fun and meaningful merch, Starbucks also recently released new cups and tumblers to accompany nostalgic summer drinks. The launch consisted of additional cold cups with fun confetti details and a vibrant color palette. Read on to get your first look at Starbucks’s latest rainbow drop, and keep an eye out for your favorite items in stores.