Forget bowling or throwing darts: For nights on the town, ax-throwing has now become an activity people are doing for fun.
After building a bull’s eye target and setting it up on a tripod or easel, a business plan followed. Fast forward to April 2016, and the two couples opened the first “Stumpy’s Hatchet House” in Eatontown, New Jersey. Josberger said he was the inspiration behind the Stumpy’s name.
“That was a nickname I acquired at a party. It has nothing to do with any of my appendages, they’re all here, every one, everything’s good,” he told CNBC with a laugh. “That, in addition to the fact that we were also throwing at a log stump, so it has a dual meaning.”
After opening their doors, the Josbergers said patrons lined up to be a part of the new business. After so many requests, instead of opening their own locations, Josberger said they switched to a franchise model, “to let them capitalize on our expansion.”
There are currently five Stumpy’s nationwide: Three in New Jersey and in Greenville, North Carolina, and in San Antonio. Sixteen more are slated to open in seven other states by the end of next year. It all raises the risks associated with mixing beers and bull’s eyes.
“We have an extensive safety plan to ensure that everyone’s careful about the alcohol they drink,” Kelly Josberger told CNBC.
Liquor consumption on the premises is limited to beer and wine, and most patrons end up drinking less than they plan to “because they’re playing and they’re active, they’re socializing. They really don’t drink as much as they would if you were sitting at a bar.”
Stumpy’s has no liquor license, so the business charges $20 an hour per person to throw down the hatchet. The business also plays host to group events like parties and corporate events that let patrons “bond over a fun activity,” Kelly Josberger added. As one guest at the Fairfield, New Jersey, location told CNBC: “You get to throw heavy objects at wood and drink, who wants to say ‘no’ to that? As long as you follow the rules, you’re going to have a great time.”
— “On the Money” airs on CNBC Saturday at 5:30 am ET, or check listings for air times in local markets.
Source:CNBC
